Brand Book

WorldSkills Australia is developing, and so is our brand.

WorldSkills Australia is experiencing rapid growth welcoming new volunteers, partners, and projects. Never before has there been so much interest in what we do – from skills sectors and industry, from governments and economists as well as from media and society as a whole. Now is the time to take the next step.

We have developed a set of guidelines that define and explain what WorldSkills Australia is all about. It is an aid for volunteers, partners and stakeholders to express and communicate our brand with consistency. Stakeholders are encouraged to adopt the brand for their own communications and marketing activities to support the national recognition that vocational, technical, and service oriented education and training needs, and that the WorldSkills Australia movement deserves.